Historically, the arcade sector was referred to as Coin-Op due to the reliance on quarters for gameplay. However, as technology and consumer preferences have evolved, many establishments are transitioning to cashless operations.
Arcade Game Card Swipe Solutions
Implementing a card reader system at your venue can provide numerous advantages. These systems enhance real-time oversight and management across your entire business, allowing you to oversee game performance, monitor prize inventory, plan guest parties, and handle bookings, including packages and upsell.
Here are some key benefits of integrating a card reader system:
Boost Revenue
– Businesses typically experience a 10-30% increase in revenue.
Cut Costs
– Remove expenses related to tokens, tickets, and associated equipment.
Enhance Reporting
– Access to analytical in-sights to pinpoint areas needing improvement.
– Centralized reporting for multiple venues.
– Compatibility with most point-of-sale (POS) systems.
Minimize Downtime
– Reduced game downtime due to token and ticket malfunctions.
– Daily analytical reports facilitate problem identification.
Expand Marketing Opportunities
– Offer time-play packages.
– Implement promotions like Happy Hour.
– Develop VIP and loyalty programs.
Loyalty Programs
Creating a loyalty program encourages repeat visits from customers. A card reader system integrated with a loyalty program allows businesses to provide incentives and rewards while tracking customer spending.
Loyalty programs should be tailored to each location. Typically, they begin with a reusable game card issued to customers in exchange for their email addresses. You can manage various rewards and discounts through this system. For instance, offer a complimentary appetizer or drink for every $25 spent at your venue.
This approach also helps attract more visitors during slower periods, especially if special pricing is available for loyalty cardholders. Additionally, consider adding a free game each week or day to the loyalty cards to draw in customers. This strategy benefits both parties: customers enjoy discounts and free plays, while you increase foot traffic during quieter times, leading to higher overall spending.
Optimizing Your Game Room
With your card reader system, Betson can implement our Wellness Program, which conducts regular assessments of game room performance. This analysis evaluates game selection, pricing strategies, and ticket settings to ensure maximum profitability and an excellent customer experience.
For more details, including contacts for card reader providers, visit our website.
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